Showing Up

Providing a brand framework helps your whole team consistently represent the work you do; this helps others engage with your efforts. Amy has provided creation and design as well as partnered with outside agencies on brand development. These projects have included engaging multiple stakeholders, establishing tone and voice, identifying values and mission statements, designing logos and palettes, and providing brand standards and templates. Afterwards, she relishes reinforcing the energy of the brand while intersecting the attributes with a personal connection.

Equity

Delta Dental of Colorado Foundation partners with communities to provide grant-funding that improves oral health outcomes. After a new strategic plan and mission, I lead a brand messaging project in partnership with an outside agency to help the Foundation build a reputation that addressed equity and partnering with local communities. Staff and board members participated in working sessions, values, audience personas, and positioning were established and then training was provided. Samples of my specific work can be requested.

Integration

The Colorado Medical-Dental Integration Project (CO MDI) integrates dental hygienists on to medical health care teams. The focus is on providing care for patients who may not receive care due to insurance status, transportation, geography, or socioeconomic status. I provided project naming and logo design, including coordinating an approval process with the national brand. I also developed brand standards, template development and trained clinic contacts in correct usage of the brand. Samples of my specific work can be requested.

Leadership

The Colorado Women’s Bar Association (CWBA) is a nonprofit organization dedicated solely to advancing women as leaders in law. The CWBA is member-focused, providing a forum for idea exchange and learning together. I worked with their leadership to establish the branding and provided a final reference document including identity, voice, tag line, acronyms, color palette, typefaces, logo usage and templates. I also helped them update their newsletter. Samples of their brand guidelines can be requested.